3 Content Strategies Solopreneurs Use to Scale Their Business

Abiodun Ajayi
4 min readNov 22, 2023

Running a solo business in today’s fast-paced entrepreneurial landscape presents various challenges. Solopreneurs must constantly seek innovative ways to expand their reach, engage their audience, and facilitate sustainable growth. However, implementing these efforts while maintaining manageability is easier said than done. The solution lies in leveraging content strategies that cultivate growth automatically over time.

This article explores three specific high-impact tactics purpose-built for solopreneurs’ needs. We will examine the rationale behind each technique and provide actionable recommendations to put them into practice effectively. With the right approach, creating an automated growth machine is within every solopreneur’s grasp.

Strategy 1: Give Everything Away — For Free

Establish Trust and Authority

Trust is the cornerstone of success in the digital sphere. Solopreneurs who establish themselves as industry authorities are best positioned to earn their audience’s confidence. Free, high-value content is the most effective way to showcase specialized knowledge and abilities. Insightful blog articles, educational videos, free e-guides — thoughtfully crafted content builds recognition as a dedicated niche expert. Audiences look to reliable voices to guide their decisions. By generously sharing their expertise, solopreneurs forge genuine connections and loyalty. This foundation of trust enables nurturing long-term relationships and sustainable growth every business needs to thrive. When you consistently prioritize serving your audience with integrity, they will reward your dedication with their enduring support.

Attract a Larger Audience

One of the primary goals of content marketing is to reach a wider audience. Free content has a broader appeal and can attract a larger audience than gated or paid content. When people come across valuable free content, they are likelier to engage with it, share it, and follow the creator. This broader reach increases the potential for future conversions and business growth.

Encourage Word-of-Mouth Marketing

Word-of-mouth marketing is a powerful force that can drive organic growth. When individuals find valuable free content, they often can’t resist sharing it with others in their network. This organic sharing extends the solopreneur’s reach and brings in new, interested followers or customers. In essence, by giving away valuable content, solopreneurs can harness the enthusiasm of their existing audience to drive new growth.

Strategy 2: Repurpose Content to Double Your Reach, Exposure, and Audience

Transform Blog Posts into Videos

Solopreneurs often create written content in the form of blog posts. However, not all audiences prefer to consume content in written form. Solopreneurs can repurpose their blog posts into engaging video content to reach a different audience segment and increase exposure. By conveying the same information through a different medium, they can capture the attention of visual and auditory learners who may have otherwise missed out.

Create Infographics from Research Reports

Research reports can contain a wealth of valuable data and insights. However, they can also be overwhelming for some readers due to their length and complexity. To make this information more accessible and shareable, solopreneurs can condense their research reports into visually appealing infographics. Infographics are highly shareable on social media platforms and can quickly convey key findings, attracting a broader audience.

Turn Podcasts into Blog Articles

Podcasts have gained significant popularity in recent years. They allow solopreneurs to connect with their audience in a more personal and conversational manner. To maximize the impact of podcast content, solopreneurs can transcribe their episodes and repurpose the content into blog articles. This caters to readers who prefer consuming information in written form, broadening the content’s reach and accessibility.

Strategy 3: Plug 1 Asset Per Day (Not All Your Assets, Every Day)

Avoid Overwhelming Your Audience

Solopreneurs may be tempted to promote all their assets daily in pursuing business growth. However, bombarding the audience with excessive content and CTAs (Call to Action) can lead to overwhelm and disengagement. To avoid this pitfall, solopreneurs should adopt a more balanced approach. Promoting just one asset per day allows for a manageable and less intrusive content schedule.

Create a Strategic Content Calendar

The “1 asset per day” strategy requires diligent planning for smooth execution. Leverage a comprehensive content calendar to schedule asset releases methodically over time. Plot all promotions across months, weeks, and days to maintain consistent visibility. A planned, balanced approach ensures you showcase diverse content across mediums to engage your full audience. Beyond consistency, a mapped-out calendar enables aligning assets with industry events, holidays, or timely trends for optimal impact. Be proactive by brainstorming relevant topics and planning content types for months. With the right systems in place, you can effortlessly sustain an asset a day without succumbing to last-minute scrambles or redundancy. A thoughtful content calendar is the foundation for promoting content effectively all year round.

Conclusion

The three content tactics covered empower solopreneurs to cultivate set-it-and-forget-it business expansion. First, freely sharing high-value assets spotlights your capabilities and nurtures audience trust. Repurposing evergreen content makes the most of your expertise across formats and channels. Finally, coordinating regular, strategic promotions guarantees visibility and engagement over the long term.

Together, these complementary strategies comprise a formula for efficiently reaching and resonating with more of your target market, minus the manual heavy lifting required of traditional marketing techniques. Sustainable growth needs a solid foundation — let these methods provide the groundwork for your venture to flourish.

The key takeaway: As a solopreneur, you can propel your business forward through intelligent content marketing automation. Supply value, multiply content mileage, and keep promotion consistent. You clear the runway for lasting success by serving audience needs on autopilot.

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Abiodun Ajayi

Abiodun Ajayi has more than 6 years of experience in Security and IT architecture. He consults and helps form strategies, perform project feasibility studies.